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Singapore 207550


Strategy is an ethic. Wars may be fought with weapons, but they are won by the wits of men. Fortunately, the same may be said of the creative business. Information and perspective are our virtues. Conformity is not an option.


Human / Project Management

Expect us to stick around from start to finish. As harbingers of progress, we support and usher your project to successful completion.


Business / Social

We are the co-custodians of your brand. Your business is our business. Realising your brand's potential gives us real satisfaction.



In the midst of chaos, we thrive on spontaneity. We plot and seize opportunities to invert perceptions with thoughtful conversations or stories.



To our multidisciplinary team, absorbing and upholding leading-edge practices is a passion. We accept no less than the most elegant resolution to any problem.

A space of freedom born of the appetite for creative experimentation and knowledge. Voyagers are welcome to chat, collaborate, or linger here for an evening or more.

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Design UI/UX


Film / Video

Uniqlo AIRism

T a S t E

To convince Singaporeans that wearing two layers can be cooler than one, we turned to their shared deep love for food. The campaign “A Taste of AIRism” was born to help people relate to AIRism in a fresh way.

D i S H

Sous-Vide Turkey on Chilled Capellini is a summer dish inspired by AIRism. Ingredients that embodied AIRism were used, such as yuzu jelly and compressed watermelon, to give customers a taste of cool, light, and refreshing. To craft this dish, we worked with food delivery company Grain, whose co-founder Sung is an AIRism fan.

C o N V E R t

Every order came with a free AIRism T-Shirt, so after tasting the dish, customers could taste AIRism for real. In addition, we executed a year-long content strategy to educate people on AIRism’s high-tech features through a website and social media.

AIRism website

The dish packaging directed curious or impressed customers to a website to understand how exactly AIRism works.

Real stories from real people

We picked up stories of real users and how AIRism helps them deal with heat every day and shared them on the website and social media.

R e S U L t S

In these 6 months, we got 1,800 people to go to stores to try AIRism, and conversations about AIRism on social media increased by 217%.

S E C t i O n

We are a digital creative agency that creates conversations, crafts experiences, and builds relationships with awesome clients.