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Singapore 207550


Strategy is an ethic. Wars may be fought with weapons, but they are won by the wits of men. Fortunately, the same may be said of the creative business. Information and perspective are our virtues. Conformity is not an option.


Human / Project Management

Expect us to stick around from start to finish. As harbingers of progress, we support and usher your project to successful completion.


Business / Social

We are the co-custodians of your brand. Your business is our business. Realising your brand's potential gives us real satisfaction.



In the midst of chaos, we thrive on spontaneity. We plot and seize opportunities to invert perceptions with thoughtful conversations or stories.



To our multidisciplinary team, absorbing and upholding leading-edge practices is a passion. We accept no less than the most elegant resolution to any problem.

A space of freedom born of the appetite for creative experimentation and knowledge. Voyagers are welcome to chat, collaborate, or linger here for an evening or more.

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Design UI/UX

Film / Video

Crizal – Beautiful Moments

a P P R o A C H

For the first time, Crizal wanted to market its lenses to local consumers directly, previously done via distribution channels. To help Crizal strike the right first impression, we delivered a digital-first integrated campaign that could leverage the endorsement of local celeb Elvin Ng for the most impact.


By taking a digital integrated approach in our production, we were able to support the TVC with unique social media and online content.

C o N T e N T

Our strategy focused on adding emotional appeal to a clinical product, maximising Elvin's influence, creating social engagement, and integrating TVC, POSM, digital banners, and the works. These built on an existing brand message of 'beautiful moments deserve the clearest vision'.


TVC showed Elvin enjoying a romantic moment in the kitchen to invite users to enjoy life's fleeting beautiful moments while they last by giving their eyes the most complete protection.


Q&A and candid moments with Elvin from the TVC shoot leveraged his popularity and could be adapted for social content.

Social strategy

Our 3-month campaign maximised Elvin's influence and revolved around 4 existing pillars: See better, Look better, Feel better, and Live better. We planned for 1 engagement post every 2 weeks with prizes to be won.

R e S U L t S

S E C t i O n

We are a digital creative agency that creates conversations, crafts experiences, and builds relationships with awesome clients.