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Strategy is an ethic. Wars may be fought with weapons, but they are won by the wits of men. Fortunately, the same may be said of the creative business. Information and perspective are our virtues. Conformity is not an option.

S1

Human / Project Management

Expect us to stick around from start to finish. As harbingers of progress, we support and usher your project to successful completion.

S2

Business / Social

We are the co-custodians of your brand. Your business is our business. Realising your brand's potential gives us real satisfaction.

S3

Creative

In the midst of chaos, we thrive on spontaneity. We plot and seize opportunities to invert perceptions with thoughtful conversations or stories.

S4

Technology

To our multidisciplinary team, absorbing and upholding leading-edge practices is a passion. We accept no less than the most elegant resolution to any problem.

A space of freedom born of the appetite for creative experimentation and knowledge. Voyagers are welcome to chat, collaborate, or linger here for an evening or more.

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Design UI/UX

Programming

Film / Video

Bata: Have We Met

P R o B L E M

Bata's 120th anniversary was on 5th December 2015. As its advertising efforts have been weak for years now, the brand wanted to leverage on this milestone to make a statement in Singapore. How do we revive the brand and make it relevant again?

BUY AND THROW AWAY

When Singaporeans think of Bata, the phrase ‘Buy And Throw Away’ comes to mind. This phrase has stuck with the brand for 84 years. We are here to change the misconception.

I D E A

What better way to reconnect them to the brand by reconnecting them with an old relationship from their student years! A short film and campaign revolving around reconnecting with an old relationship you haven’t met for a long while was created to reignite friendships through the use of social media.

INSIGHT

Most Singaporeans are likely to have met Bata at least once in their lives. Using Bata shoes as a trigger, we reconnect people to their past friendships/relationships.

THE SHORT FILM

First, we needed to remind people about their student years with the Bata shoes as the focus. This short film is a coming-of-age story that follows two childhood friends who did or didn’t meet again when they were teenagers.

CAMPAIGN WEBSITE

Marriage between handwritten calligraphy and digital fonts in the design to give the website a more personal and human touch. The campaign website serves as the reconnection platform for users.

EDEN ANG

An actor, singer and B-boy. Eden is part of the hugely popular Wah! Banana Youtube Cast and also has his own Youtube page, GardenOfEdenAng, boasting over 57,623 subscribers. On Instagram, he has over 62.9K followers.

JASMINE SIM

Runner-Up of the New Paper New Face 2014, Jasmine is also a finalist in Guess Girl Singapore 2015. She frequently models for the blogshop Love Bonito. On instagram, she has 5059 followers.

SOCIAL MEDIA CONTENT

With submissions flowing in through the website, we created social media content to sustain the interest and conversations about the brand, updating the brand page cover frequently to highlight contest mechanics and promos.

FB Post: personalised tote bags

To make people yearn for the bag, we took the tote bags out and captured the beauty on the streets.

FB ad: IN store promotion

Leading up from the campaign, we drove traffic to in store promotions.

ELLIAWRITES

We created additional content around our calligrapher, Ellia. We focused on the beauty and hard work put by Ellia into each calligraphy piece, penning down heart felt words from the users.

R E S U L T S

Bata’s Have We Met campaign garnered overwhelming response, with the video performance going over 25K views (industry average for 100% view is less than 5% for fashion). We also did in store posters and a/b tested GDN banners on different of content .

CREATING CONVERSATIONS

Upon the launch of the film, positive comments came in, with conversations about old friends and a positive change in brand perception.

S E C t i O n

We are a digital creative agency that creates conversations, crafts experiences, and builds relationships with awesome clients.